About She

She is a free spirit passionate about handmade business, happiness & meaning.

You are a maker who wants to open a successful Etsy.com shop the right way to share your art with the world and make money doing what you love.

She, Antoniya, or as she loves to be called – Tonka – is a girl who never felt regular. Born in Bulgaria, she set of to discover the world by studying in the Netherlands.

Now, she lives in sunny Izmir, on the Aegean coast of Turkey with dogs, cats, husband, bats and many adventures.

It all started by opening her Etsy.com shop – pErix.

Very soon she ralized that she is great at helping other makers be successful.

Now she helps makers open a successful Etsy shop.

And this is her story…

I never thought I would teach…

I have always been a creative soul. I drew my first fashion collection in 3rd grade. I won an international poetry contest in 4th. I had written short stories and started a few novels before high school. My cousins and I used to sew clothes for our dolls on my grandmother’s sewing machine.

When I created my first pair of beaded earrings at the age of 15 I knew that I wanted to start my own jewelry business. Even while studying for my Bachelor’s degree in International Business and Management in Holland, I majored in Entrepreneurship.

I thought I knew what I wanted.

I moved to Turkey back in 2010 and decided it’s time to explore my dream–starting a jewelry business.

Luckily, I chose to do it online, on Etsy.com. When I opened pErix I didn’t have any idea what I was doing, as every other Etsy newbie. But I was hungry to know how to do things right.

After years of reading, researching, watching video courses, experimenting and hustling with love, I finally figured out what it took to open a successful Etsy shop.

I even opened a second shop using everything I had learned that immediately took off.

Having an Etsy shop changed my life. I thought I have found my calling. I began sharing my experience with as many creative people as possible but…

…I never thought I would teach what I’ve learned…

…until mother-in-law decided to start a handmade business selling her glass art on Etsy and asked for my help.

Step by step I started teaching her everything I knew. It was the first time I was coaching someone to open an Etsy shop in a structured way.

Seeing her first sale gave me a thrill that I had never experienced before.

The satisfaction and fulfillment from seeing her open a thriving Etsy shop with my help could not compare to anything else. I also had a validation that my system for opening an Etsy shop worked and created fast results. I realized that what I knew could help others enjoy making money with their art, too!

Then it hit me–no matter how many pieces of earrings I sold I could never have this huge of an impact on anyone’s life.

By helping other makers start successful Etsy shops I could change lives forever. The same way mine was changed!

And then I realized what my real calling is–helping makers become Etsy superstars!

So I began coaching makers into opening an Etsy shops the right way, saving them years of learning and struggles with the unknown.

And this is how She Hustlin’ was born.

Now, I find real fulfilment in giving makers the confidence to know that they’re doing things the right way and feeling like real Etsy superstars from day #1.

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