Why Your Content Doesn’t Get Read, Liked and Shared

How to Create Engaging Content What’s the biggest problem with content marketing in 2016? 76% of B2B marketers say they will produce more content in 2016. (source) 50% of B2C companies say they plan to increase their content marketing budget in 2016. (source) More content, more content, more content…. That’s what these statistics are shouting at us. And that is …

How Creatives and Marketers Can Sell How-To’s and Ebooks on Etsy

This article originally appear on Upwork‘s Hiring Headquarters. The original can be found here. What comes to mind when you hear the word “Etsy”? Maybe nothing if you don’t make or shop for handmade items. Etsy.com is an online marketplace that’s well-known mainly in the crafting and design communities as a place to buy things like knit sweaters, jewelry, art, or custom furniture. …

Why Hiring a “Fiver” Is Bad For Business

No, I’m not talking about Fiverr.com. It’s actually a pretty good website if you’re looking for one time design services. What I’m talking about is a “fiver”… fiver a five-pound note. NORTH AMERICAN a five-dollar bill. In writer’s talk, this is the $5-writer. The one who can produce great content in 24 hours. The one who charges $1/100 words. The one who …

The Problem With Long Content

Google rewards long content now. 1,500 words is better than 500, the bots say. Long is supposed to mean more value. I’ll tell you why I have a problem with that. Long doesn’t mean more value. More value means more value. Short content can be spot on. For example, Henneke Duistermaat’s Free Snackable Writing Course. One of the best parts about it’s been trimmed of all the …

The Problem With Long Content

Google rewards long content now. 1,500 words is better than 500, the bots say. Long is supposed to mean more value. I’ll tell you why I have a problem with that. Long doesn’t mean more value. More value means more value. Short content can be spot on. For example, Henneke Duistermaat’s Free Snackable Writing Course. One of the best parts about it’s been trimmed of all the …